JAPANESE SNEAKERS SUPERMARKET (5)




I know I still have a photo article about the bicycle market to upload but as I promised a while ago, here is my visit to one of the sneaker supermarkets in Japan, an ABC Mart, we can find them a little bit everywhere here in Tokyo.

As you see for this fall collection it's a firework of colors!

And all the brands are playing the game, Nike :

Japan, Sneakers, Adidas, nike, Puma


Japan, Sneakers, Adidas, nike, Puma


Japan, Sneakers, Adidas, nike, Puma


Japan, Sneakers, Adidas, nike, Puma


Reebok :

Japan, Sneakers, Adidas, nike, Puma


New Balance :

Japan, Sneakers, Adidas, nike, Puma


(ok this one is actually a real running shoes but I could not resist to post it here)

Japan, Sneakers, Adidas, nike, Puma


The women version.

Japan, Sneakers, Adidas, nike, Puma


Vans with a cute model...

Japan, Sneakers, Adidas, nike, Puma


A goldy Timberland :

Japan, Sneakers, Adidas, nike, Puma


Some Adidas now :

Japan, Sneakers, Adidas, nike, Puma


I quite like what they do recently. I went to their Jiyugaoka shop and was tempted by one of their model...

Japan, Sneakers, Adidas, nike, Puma


Japan, Sneakers, Adidas, nike, Puma


Japan, Sneakers, Adidas, nike, Puma


What do you think about the prices?

Japan, Sneakers, Adidas, nike, Puma


[Knowing that 10000 yens is about 109US$ (quick tip for money conversion, just type in google, it will do the job, for example : 10000 yen in dollar) or 72,5 Euros]

Japan, Sneakers, Adidas, nike, Puma


After Adidas of course I must show some Puma :) [But they did not have many models in this shop]

Japan, Sneakers, Adidas, nike, Puma


Talking about Adidas and Puma, as you must know these two companies were created by two brothers in Germany before the WWII; sadly, they hated each others and their rivalry even divided their village (that's what I read at least). Point is that last month, for the "Peace One Day" event, both companies agreed to join their effort to sponsor the event and finally terminate this long "hate" story (you can find a lot about this on the net).

Anyway to illustrate the event here is my little contribution ... he he ... :

Japan, Sneakers, Adidas, nike, Puma


[On other thing they have in common : both of these shoes were Made in China...;-)]

To finish with, Shoes Master magazine is celebrating its fifth birthday and for the occasion is selling a book entitled : Sneaker Tokyo, The past, present, and future of Sneaker culture in Tokyo.

Japan, Sneakers, Adidas, nike, Puma


In the introduction they explain that its was so crazy in Tokyo (and mainly Harajuku) for sneakers that they talked about a "bubble" of sneakers, same as it was for the Internet start-ups 10 years ago, that's funny (well kind of).
Not related to the content of the book I want to add that it is really cool that the book is in Japanese and in English, a nice way for me to improve my Japanese!



Posted on : 2009-10-26 23:23:45

By kress At 2009-10-26 09:40:22
from W-Tokyo ,Idling/Freelancing/Studying

Hi Jerome,
Which ABC mart did u go to?
Not the smallest one it seems : )

By Jérome At 2009-10-26 17:33:42
from Home ,Slowly waking up
http://www.jeromesadou.com

It was the one in Yokohama near the station. They open this one this year I think.

By pchan At 2009-10-27 00:03:29
from Bruxelles
http://pchan.over-blog.com

Autant les Nike ne sont pas terribles, surement des surplus de la vague Tektonik (tiens au fait, c'est déjà  du passé ça^^).
Par contre, les Adidas sont plutot pas mal. Est-ce que tu sais pourquoi certains modà¨les n'arrivent jamais sur le marché européen (et inversement)?

By René At 2009-11-06 02:47:25
from California ,à‚¤àƒ©à‚¹àƒˆ
http://monki.net/

Got here via Danny Choo tweet.

What lovely shoes! The 'cute model' is Tsuchiya Anna.. I forgot she was still a Vans model ^^

By Jérome At 2009-11-06 20:06:14
from Yokohama ,packing for Nagano
http://www.jeromesadou.com

Hello, all Danny Choo readers are welcome here, all of them ;-) . And thanks for the info.
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